{"product_id":"1xab00b9zq7m0","title":"LOMA Forming Paste Hair Styling Clay, Matte Finish, Maximum Hold, 3 Ounce","description":"* Clay-based forming paste for molding, sculpting, forming, and defining hair\u003cbr\u003e\n* Maximum hold with a low-shine matte finish\u003cbr\u003e\n* Designed for all hair types\u003cbr\u003e\n* Helps provide control and holding power for customized styles\u003cbr\u003e\n* Features mango and orange aromatherapy\u003cbr\u003e\n\u003cbr\u003e\nLOMA Forming Paste is a clay-based hair styling product designed to mold, sculpt, form, and define a variety of looks. Its maximum-hold formula provides strong control while maintaining a low-shine, matte finish rather than a glossy appearance. Suitable for all hair types, this forming paste can help shape short styles and add definition wherever a controlled finish is desired. The formula features LOMA’s Aloemoist Complex, which combines organic plant extracts, oils, vitamins, and minerals, along with aloe vera. Aloe is valued by LOMA for its antioxidant, antibacterial, and anti-inflammatory properties and for helping support healthy, hydrated hair and scalp. The product also offers mango and orange aromatherapy. Made in the USA, LOMA Forming Paste is created with the brand’s stated commitment to avoiding synthetic colors and fragrances, supporting color- and keratin-treated hair, and producing hair care with family-conscious ingredients.","brand":"Loma","offers":[{"title":"Default Title","offer_id":67624696217645,"sku":"AB00B9ZQ7M0","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5087\/3133\/files\/51sfsgEk7sL.jpg?v=1791412784","url":"https:\/\/allofbeauty.co\/products\/1xab00b9zq7m0","provider":"AllOfBeauty","version":"1.0","type":"link"}