{"product_id":"1xab098g971hf","title":"Madison Reed Prime For Perfection Hair Color Primer, 4 Fl Oz","description":"* Prepares hair before coloring by removing excess buildup\u003cbr\u003e\n* Helps create a smooth base for fresh, true-color results\u003cbr\u003e\n* Dissolves and washes away previous artificial color buildup\u003cbr\u003e\n* Gentle formula is paraben-free, ammonia-free, and cruelty-free\u003cbr\u003e\n* Includes one pair of gloves and one protective cap\u003cbr\u003e\n\u003cbr\u003e\nMadison Reed Prime For Perfection is an essential pre-color hair primer designed to prepare hair for a more even-looking color application. Its gentle formula helps remove excess buildup and dissolve previous artificial color that can make hair color appear dull or too dark, while leaving underlying natural hair color unaffected. By creating a smoother base, this hair color prep treatment helps hair optimally receive new color for a fresh, flawless-looking result. Apply it to dry hair 24–48 hours before coloring and allow approximately 20 minutes of processing time, with about one hour needed for the complete process. It is gentle enough to use whenever you color, although Madison Reed recommends using it every three to four coloring sessions or when color appears dull or too dark. Each tube provides one application for shoulder-length hair and includes gloves and a protective cap.","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":67624714403885,"sku":"AB098G971HF","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5087\/3133\/files\/51kuDwFVZUS.jpg?v=1791413160","url":"https:\/\/allofbeauty.co\/products\/1xab098g971hf","provider":"AllOfBeauty","version":"1.0","type":"link"}