{"product_id":"1xab0fbs9pdhl","title":"Aveda Be Curly Advanced Intensive Curl Perfecting Masque","description":"* Deep conditioning masque for curly, coily, and wavy hair\u003cbr\u003e\n* Helps smooth curls, coils, and waves while adding shine\u003cbr\u003e\n* Helps fight frizz and leaves hair looking more defined\u003cbr\u003e\n* Formulated with a plant-derived peptide and kokum seed butter\u003cbr\u003e\n* 97% naturally derived, silicone-free, sulfate-free, vegan, and cruelty-free\u003cbr\u003e\n\u003cbr\u003e\nAveda Be Curly Advanced Intensive Curl Perfecting Masque provides deep conditioning care for curly, coily, and wavy hair. The formula helps replenish hair strength with a peptide derived from plant proteins, while kokum seed butter conditions, improves slip, and supports easier detangling to help reduce breakage. It increases the smoothness of curls and coils by 85% and helps protect against frizz, leaving hair looking more defined and 2X shinier. After shampooing, smooth the masque through damp hair, leave it on for 2–5 minutes, and rinse thoroughly. With 97% naturally derived ingredients, this intensive treatment is silicone-free and sulfate-free. Its vegan and cruelty-free formulation makes it a practical conditioning step for enhancing softness, manageability, shine, and curl definition.","brand":"Aveda","offers":[{"title":"6.7 Fl Oz - Full Size","offer_id":67631742746669,"sku":"AB0D33V5C3S","price":57.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5087\/3133\/files\/71m1fqZMTEL.jpg?v=1791412599","url":"https:\/\/allofbeauty.co\/products\/1xab0fbs9pdhl","provider":"AllOfBeauty","version":"1.0","type":"link"}