{"product_id":"1xab0h2b6rsmd","title":"Hairstory New Wash Original Purple Cleansing Cream, 8 Fl Oz Refill Pouch","description":"* Purple cleansing cream for blonde, gray, silver, and platinum hair\u003cbr\u003e\n* Helps neutralize brassiness and unwanted yellow tones\u003cbr\u003e\n* Sulfate-free, detergent-free formula cleanses, conditions, and tones\u003cbr\u003e\n* Formulated with aloe vera, jojoba oil, sunflower seed oil, and botanical extracts\u003cbr\u003e\n* Helps leave hair softer, smoother, more manageable, and visibly vibrant\u003cbr\u003e\n\u003cbr\u003e\nHairstory New Wash Original Purple Cleansing Cream combines cleansing, conditioning, and toning in one step. Its purple formula helps balance unwanted yellow and brassy tones in blonde, gray, silver, and platinum hair while enhancing shine and vibrancy wash after wash. Unlike traditional purple shampoos, this sulfate-free, detergent-free cleansing cream is designed to cleanse without stripping natural oils. Aloe vera, jojoba oil, sunflower seed oil, and botanical extracts help nourish the scalp barrier and support softer, smoother, more manageable hair. The formula also helps preserve salon color by protecting against fading associated with UV exposure, overwashing, and environmental stressors. To use, coat wet hair from scalp to ends, add a splash of water to activate and emulsify the cream into a milky consistency, massage thoroughly into the hair and scalp, leave on for 2–3 minutes, and rinse thoroughly.","brand":"Hairstory","offers":[{"title":"Cleansing Cream - 8 Fl Oz","offer_id":67632010788909,"sku":"AB0H126LRSN","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5087\/3133\/files\/61zAyNGOaEL.jpg?v=1791413972","url":"https:\/\/allofbeauty.co\/products\/1xab0h2b6rsmd","provider":"AllOfBeauty","version":"1.0","type":"link"}