• The Standard of Purity™
• Helps Kill Bad Breath Bacteria*
• Cavity Protection
• Deep Cleans Teeth & Gums
• Noticeably Whiter, Brighter Smile
• Smooth Formula 
• Fights Bad Beath  

Arm & Hammer™ products like to be different.

Arm & Hammer Toothpaste is naturally powered by baking soda for a deep clean and stronger, healthier teeth and gums. It is less abrasive than other toothpastes ** and removes up to 3x more plaque†. And now we've gone beyond freshening with Arm & Hammer™ Plus TheraBreath™ Breath Fresheners - experience long lasting freshness and the flavor of Invigorating Icy Mint.

Use: Aids in the prevention of dental decay. 

*In laboratory tests 

**Data on file 

† In hard-to-reach areas compared to a leading toothpaste