PHYTO Purple No-Yellow Shampoo for Gray, White & Blonde Hair, 8.45 fl oz
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Product description
* Brightens natural highlights and illuminates cool-toned hair
* Suitable for gray, white, silver, and bleached blonde hair
* Sulfate-free botanical formula cleanses without drying
* Made in France by PHYTO with over 50 years of plant-active research
PHYTO Purple No-Yellow Shampoo is a violet-pigmented toning shampoo designed to refresh gray, white, silver, and bleached blonde hair. Its purple pigment helps neutralize brassy yellow and warm tones while brightening natural highlights for a cooler, more luminous appearance. The gentle sulfate-free botanical formula cleanses hair without drying and is suitable for maintaining color-treated and cool-toned hair between salon visits. To use, apply to wet hair and massage gently for 1 to 3 minutes, leaving it on longer when a stronger toning effect is desired. Rinse thoroughly after use. Apply once or twice per week, or as needed, to help maintain a fresh, bright look. Wearing gloves can help prevent pigment from transferring to the hands. Crafted in France, this PHYTO formula reflects more than 50 years of plant-active research.